About Us

Representation matters. Seeing yourself reflected in your retail experience can be empowering and uplifting; just as the scarcity of products which reflect you and your values can have the opposite effect. This is exactly why we founded Black Honey Toys on New Year’s Eve 2019.

What is Black Honey Toys (BHT)?
Well, Black Honey Toys isn’t your typical online sex toy store. In an industry dominated by mainstream Eurocentric standards of beauty, we want to create a space where shoppers feel empowered and represented. We provide shoppers with a carefully selected inventory which reflects Black sexuality and skin tones. We are championing the idea that online sex toy shops should be more racially inclusive in their store displays and product range.

What is the inspiration behind Black Honey Toys?
Black people – both singles and couples of all sexual orientations, enjoy shopping for sex toys just as much as any other group but the retail experience often leaves people feeling less valued. If you went on the homepage of any of the leading online sex toys retailers, you’d struggle to see any images of a black model or a toy which reflects a Black customer. And if you did a search for “flesh tone” or “flesh-like” on any of these sites, the results you get do not apply to a Black customer.

We wants to change that. Our mission is to provide representation for a section of shoppers who have for a long time felt undervalued and underrepresented. For us at BHT, it’s about showing the consumer where we stand through our product range, our online store displays and our campaigns.

What defines your way of doing business?
Two guiding principles and that’s captured by our tagline – Love yourself; Love pleasure.

Love Yourself – we are big believers in embracing who you are, and we want to create retail experiences which make people feel valued for who they are. We want people to feel empowered by their interactions with the BHT brand.

Love Pleasure – we aim to enhance pleasure and happiness for people of all colours and shapes by providing a carefully selected range of sex toys that cater to all tastes, kinks and preferences. So whether you are a Black person looking for pleasure enhancing toys which reflect your skin colour or you are of any other colour and have a particular preference for such toys, then BHT is here for you.

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